Our Editorial Process
How we research, write, and technically review every guide, article, calculator, and checklist on this site.
When you’re spending tens of thousands of dollars on your roof, the last thing you need is generic content written by someone who has never been on a ladder. Everything on this site is written by our marketing team, technically reviewed by a licensed Massachusetts roofing contractor on staff, and updated as our work, materials, and the building code evolve.
This page explains exactly how that process works.
HOW WE WRITE
Research first. Always.
Every guide and article on this site starts with research, not opinion. Before we write a word, we pull together:
- Manufacturer documentation — installation guides, warranty terms, and material specs from the manufacturers we install (CertainTeed, GAF, Owens Corning, James Hardie, LP SmartSide, and others).
- Building code references — Massachusetts Building Code (780 CMR), International Residential Code, and local amendments that govern roofing work in our service area.
- Industry data — National Roofing Contractors Association (NRCA) bulletins, Cost vs. Value Reports from Remodeling Magazine, and insurance industry data on claims and storm damage.
- Field experience — what we actually see on roofs across Massachusetts, Rhode Island, Connecticut, and New Jersey. Some advice only makes sense once you’ve installed thousands of squares of shingles in New England weather.
When we cite a number, a code requirement, or a piece of guidance, we link out to the source. If we can’t find a credible source, we leave the claim out.
WHO REVIEWS
Every guide is reviewed by a licensed roofer.
Before any guide or article goes live, it’s reviewed for technical accuracy by a licensed Massachusetts roofing contractor on our team. That reviewer checks:
- Whether every code reference, material specification, and warranty claim is accurate as of the publish date.
- Whether the recommendations match how a competent crew actually does the work — not how a marketing team imagines it.
- Whether Massachusetts-specific details (code 780 CMR, climate, permit process) are correct.
- Whether anything in the guide could mislead a homeowner into an unsafe or expensive mistake.
The reviewer’s name and license number appear in the byline at the top of every guide.
A note on bylines: We’re in the process of formalizing our reviewer credentials and license-number disclosures across the site. Bylines on newly published guides will use the reviewer’s full name and Massachusetts HIC license number as soon as those are finalized.
HOW OFTEN WE UPDATE
Quarterly, at minimum.
Roofing isn’t a static industry. Material prices change. Building codes get updated. Manufacturer warranty terms shift. We review every guide on a quarterly cycle and update anything that’s gone stale — including the visible “Updated” date in the byline.
We also update guides ad-hoc whenever:
- A manufacturer changes warranty terms or product specs.
- Massachusetts amends 780 CMR or a related building code in a way that affects residential roofing.
- A reader spots an error or an outdated detail and reports it via our contact form.
- Our field crews surface a new common issue worth documenting.
If you ever spot something on this site that looks wrong or out of date, please tell us. We’d rather fix it than have it sit.
WHAT WE DON’T DO
No clickbait. No scare tactics. No paid placements.
- We don’t run sponsored content. No manufacturer pays us to recommend their product. When we say we install CertainTeed, GAF, or James Hardie, that’s because we install them — not because they cut us a check to say so.
- We don’t write to scare you. Roofing marketing has a long tradition of catastrophizing every minor issue. If a problem can wait, we’ll tell you it can wait. If it can’t, we’ll explain why and what you should do about it.
- We don’t write thin content for SEO. Every guide on this site exists because a homeowner has a real question that deserves a thorough answer. If we don’t have anything substantive to add to a topic, we don’t publish on it.
- We don’t pretend to know what we don’t know. Pricing depends on factors we can’t see from a calculator. Insurance claim outcomes depend on your specific carrier and adjuster. When the only honest answer is “it depends,” we say so — and we explain what it depends on.
Got a question we haven’t answered?
If there’s a roofing topic you’d like us to cover — or you spot an error on a guide we’ve already published — let us know.
Contact Us